Hello, welcome to my bio where I pretend it isn't me writing it. Enjoy.

Florence is passionate about making character-driven stories that are as cinematic as they are funny.  Her short films have made the official selection of BAFTA and Oscar-qualifying films festivals, including the award-winning The Gospel According To Gail which has screened at Palm Springs International Film Festival (with a nomination for Best Comedy Award), London Short Film Festival, Flickers Rhode Island, amongst others.

Florence  has directed comedy commercials for Waitrose, Hydro Silk, Philadelphia, Asda, Morrisons, Lemsip, and AXA, with agencies Saatchi & Saatchi, Leo Burnett, Ogilvy, and Havas. Florence also wrote and directed the 'Safe Spaces' film for UN Women. She was a British Arrows Awards Judge for 2025. She was part of the New Directors Showcase at Cannes Lions with Pulse Films in 2023, she was also nominated for the Young Director Award at Cannes Lions for The Gospel According To Gail.    

Florence directed her first dark comedy play in London, Post Traumatic SLAY Disorder, which had a short run at The Kings Head in Islington, with a three-week transfer to  Seven Dials Playhouse in Covent Garden. She  has been  nominated for Best Director Award at the Offies. 

Florence is represented at Magna Studios for commercials in the UK and the US, and The Agency for TV/Film/Theatre in the UK.